Richard Avendon

I absolutely adore these images. They are full of energy and character. His work is clearly fashion photography and Avendon is a noted fashion photographer. He has worked with the likes of Vogue - prestigious. All of his photos are in black and white and all of the poses/postures and extravaghent and exotic. I think the Avendon is trying to make a bold statement with his photos as they are very dramatic and he has certainly captured true emotion in them.

All of the subject in the photograph are women and very strong, beautiful women. I believe Avendon wanted the element of femininity and elegance in his photos and this coincides with the very fairy like feel. He likes to focus on action shots - a lot of movement and a sense of reality. All of the images are uplifting and invigorating to look at.

The way in which the women float around and almost fall to ground gives me a sense of helplessness. Also the black and white help to freeze frame the situation as if the moment has just been suddenly torn from reality.